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PPC Manger- Paid Search Manager

Lintbells Limited

Job description

Every day, our mission is to make sure that pets enjoy an active life, for their whole life. We are the experts in scientifically backed pet supplements with the UK’s No.1 joint supplement brand, YuMOVE, now supporting well over 1 million dogs. We are ambitious in our mission and operate a fast-paced business.

We are ambitious in our mission and operate a fast-paced business. Our track record demonstrates just that with sales doubling over the last 2 years. We are on a journey to be the best known and most trusted dog mobility brand in the world and that takes focus, dedication and energy.

This Role…

Paid search is a major channel for the business in terms of driving sales, raising brand awareness and supporting the launch of new products. YuMOVE are now looking for an experienced PPC Manager to take ownership of the channel and to drive profitable growth. The role will report into the Head of Acquisition and be a key member of the marketing team, controlling a large budget, and working closely with a range of stakeholders across the business.

What you need to deliver…

• Build a PPC strategy and drive optimisation throughout the funnel.

• Build a deep understanding of the interplay between SEO and PPC to lift spend efficiencies.

• Continuous optimisation of the channel to increase efficiency. Perform A/B testing to optimize ad copy, landing pages, and other campaign elements to achieve better performance

• Test new strategies to drive additional growth.

• Work with the Product team to build landing pages and other on-site changes to drive efficiency of the search campaigns.

• Support new product launches across the wider marketing team.

• Work with Campaign Planning Manager to implement the price and promotional strategy and tactics.

• Ensure that search is supporting existing campaigns across TV, paid social, PR and other channels.

• Report on metrics to the marketing team and the wider business

• Partner with our Global Product Lead to design and build tracking processes and tools to understand customer behavior during product journey, to deliver improvements in areas such as conversion rates and basket abandonment (e.g HotJar, SEMRush & GA).

• Drive data driven decision making and develop product performance management.

• Lead reporting and metrics to identify real-time insights to drive spend and CPA optimisation.

What you’ll need to succeed:

• Ideally a minimum of 5 years’ experience creating and managing PPC campaigns across multiple platforms such as Google Ads, Facebook Ads, Bing Ads and other social media channels

• Perform A/B testing to optimize ad copy, landing pages, and other campaign elements to achieve better performance

• Proficiency in analyzing campaign performance and providing actionable insights and recommendations for optimization

• Experience briefing, testing and iterating creatives for campaign content, with an understanding of creative best practice across search channels

• Comfortable working at pace and able to keep momentum on multiple tasks concurrently. Able to understand when to shift focus in line with team priorities.

• Excellent written and verbal communication skills, with the ability to craft engaging ad copy and communicate campaign performance against forecast and KPI to stakeholders

• Strong budget management capability, and commercial mindset

• Experience outside search such as demand generation, video, display

• Experience with shopping and e-commerce platforms a plus

What we can offer…

• Hybrid working

• Private Healthcare- includes Dental and Optical

• Pension- Matched contributions up to 8% of salary

• Holiday 33 days including BH and up to 5 unpaid

• Parental Leave- Enhanced

• Paid day off for your birthday

• Company paid summer and winter party

• Retail discount Scheme (Perkbox)

• Subsidised subscription

• Dogs can come to work

Lintbells is an equal opportunities employer and values equity, inclusion, and diversity. We welcome people of different nationalities, backgrounds, beliefs, experiences, abilities, and perspectives.

We commit to continuing to build a more diverse workforce, which is inclusive and supportive for every individual.

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