SEO Manager

Every day, our mission is to make sure that pets enjoy an active life, for their whole life. We are the experts in scientifically backed pet supplements with the UK’s No.1 joint supplement brand, YuMOVE, now supporting well over 1 million dogs. We are ambitious in our mission and operate a fast-paced business.

We are ambitious in our mission and operate a fast-paced business. Our track record demonstrates just that with sales doubling over the last 2 years. We are on a journey to be the best known and most trusted dog mobility brand in the world and that takes focus, dedication and energy.

This Role…

This is the perfect opportunity for a content SEO pro with experience in developing & implementing a robust SEO strategy. You will play a key role in developing a relevant and high-quality SEO content strategy across our websites, working closely with the content team to produce high-quality content (as well as having the ability to produce your own!) with the aim of attracting new pet owners to our pet healthcare range.

What you need to deliver…

• Leading the portfolio wide YuMOVE SEO strategy you will impact the business by:

• Delivering YoY growth in organic traffic with a focus on engaging and Inspiring new pet owners whilst delivering against key KPIs like traffic, new customers, revenue and conversion rate

• Building the SEO roadmap In the UK and supporting our global team and International website portfolio across content, on-page and technical and liaise with internal and external stakeholders to execute initiatives.

• Developing and expanding on our SEO keyword universe working closely with the paid search team so our search channels work In harmony!

• Working with the CRO team to develop a site experience perfectly matched to new pet owners discovering us through content.

• Making a notable difference to our site being a example technical SEO best In-Class

What you’ll need to succeed...

• You must be passionate about SEO and willing to throw yourself into continuously learning about the ever-evolving world of organic search. Don’t accept theories at face value and enjoy testing to prove effectiveness of tactics.

• Proven track record of managing SEO in-house and collaborating with internal teams and managing external agencies.

• Experience working with a Direct-to-Consumer subscription business is a plus.

• Well-versed in Google Analytics, Google Search Console, SEMRush, Ahref, Screaming Frog or other relevant SEO tools, Shopify Plus.

• Strong content & on-page SEO strategy background.

• An understanding of technical and international SEO.

• Comfortable leading a content strategy from keyword research to optimisation and execution.

• Comfortable measuring, interpreting, and making real-time decisions based on marketing performance data.

What we can offer…

• Hybrid working

• Private Healthcare- includes Dental and Optical

• Pension- Matched contributions up to 8% of salary

• Holiday 33 days including BH and up to 5 unpaid

• Parental Leave- Enhanced

• Paid day off for your birthday

• Company paid summer and winter party

• Retail discount Scheme (Perkbox)

• Subsidised subscription

• Dogs can come to work

Lintbells is an equal opportunities employer and values equity, inclusion, and diversity. We welcome people of different nationalities, backgrounds, beliefs, experiences, abilities, and perspectives. We commit to continuing to build a more diverse workforce, which is inclusive and supportive for every individual