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SEO Manager

Lintbells Limited

Job description

At Lintbells, we’re on a mission to make life-changing differences to pets around the world with the help of our high-quality supplements and mobility aids.

We’re uncompromising about raising the bar through our products because we want to provide the best possible outcomes for cats, dogs, horses and their owners everywhere.

Our focus is on delivering scientifically proven, world-leading products that support animals from the tip of their nose to the end of their tail. Our goal is to help more than 5 million pets worldwide by 2025.

Of course, how we reach that goal also matters. As a B Corp registered company, we’re committed to building a better business, producing sustainably made, low-carbon products that benefit pets and people without harming the planet.

We have a job to do, and it’s only just started. Will you join us for the ride?

This Role…

This is the perfect opportunity for a content SEO pro with experience in developing & implementing a robust SEO strategy. You will play a key role in developing a relevant and high-quality SEO content strategy across our websites, working closely with the content team to produce high-quality content (as well as having the ability to produce your own!) with the aim of attracting new pet owners to our pet healthcare range.

What you need to deliver…

• Leading the portfolio wide YuMOVE SEO strategy you will impact the business by:

• Delivering YoY growth in organic traffic with a focus on engaging and Inspiring new pet owners whilst delivering against key KPIs like traffic, new customers, revenue and conversion rate

• Building the SEO roadmap In the UK and supporting our global team and International website portfolio across content, on-page and technical and liaise with internal and external stakeholders to execute initiatives.

• Developing and expanding on our SEO keyword universe working closely with the paid search team so our search channels work In harmony!

• Working with the CRO team to develop a site experience perfectly matched to new pet owners discovering us through content.

• Making a notable difference to our site being a example technical SEO best In-Class

What you’ll need to succeed...

• You must be passionate about SEO and willing to throw yourself into continuously learning about the ever-evolving world of organic search. Don’t accept theories at face value and enjoy testing to prove effectiveness of tactics.

• Proven track record of managing SEO in-house and collaborating with internal teams and managing external agencies.

• Experience working with a Direct-to-Consumer subscription business is a plus.

• Well-versed in Google Analytics, Google Search Console, SEMRush, Ahref, Screaming Frog or other relevant SEO tools, Shopify Plus.

• Strong content & on-page SEO strategy background.

• An understanding of technical and international SEO.

• Comfortable leading a content strategy from keyword research to optimisation and execution.

• Comfortable measuring, interpreting, and making real-time decisions based on marketing performance data.

What we can offer…

• Hybrid working

• Private Healthcare- includes Dental and Optical

• Pension- Matched contributions up to 8% of salary

• Holiday 33 days including BH and up to 5 unpaid

• Parental Leave- Enhanced

• Paid day off for your birthday

• Company paid summer and winter party

• Retail discount Scheme (Perkbox)

• Subsidised subscription

• Dogs can come to work

Lintbells is an equal opportunities employer and values equity, inclusion, and diversity. We welcome people of different nationalities, backgrounds, beliefs, experiences, abilities, and perspectives. We commit to continuing to build a more diverse workforce, which is inclusive and supportive for every individual

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